Services.
With more than 20 years of experience, I know what works and what doesn’t.
I can work with you to identify what marketing strategies you need, focus your efforts, and execute on marketing that creates a lasting connection with your customers, ultimately helping you to grow your business.
Marketing Planning
Every great marketing program starts with a plan. Before you jump into marketing activities, it is important to review your business goals and objectives and determine how your marketing system can support that. I can help you develop a plan that sets you on the right path.
Branding
Branding, positioning, and identity development are the emotional and perceptual core of your marketing program. I can help you craft your core messaging, and create the branding and visual elements to support it.
Key Message Development
At the core of any sales, marketing, or communication program are your key messages, which will sum up your story and value proposition, and in turn drive your content strategy. I can help you clarify your story and break it down into a set of key messages that resonate with your customers.
Content Development
Creating and distributing valuable, relevant, and consistent content will help you attract and retain customers. You want to position yourself as a leader in whatever it is you do, and help your customers solve their issues. I can help you develop a content marketing strategy, and execute it—whether that is through newsletters, website content, or brochures.
Digital Marketing
Social media marketing, search engine optimization, pay-per-click advertising; the digital marketing world can feel complicated, but online promotional activity is an effective way to generate leads and sales. I can help make sense of digital marketing, and help you determine which strategy best suits your current business needs.
Website Development
Your website feeds information to Google and other search engines, making it the foundation of your online presence and search visibility. I can help you with developing a website from scratch, or even just assess your current website to improve your existing content and search engine optimization.
I began consulting with a single mission: To help small to mid-size companies develop meaningful marketing strategies to help them on the road to success. Whether you’re looking for help with a single project or a long-term partnership, I have the resources and expertise to help you achieve your marketing goals.